What makes a great design? It all depends.

Who are we designing for? What do they like? How can we best get their attention? Not every client or brand is the same and thus can require different things. That’s where one of the key parts of our design process comes in; research. Once we’ve done our due diligence by asking these types of questions, studying similar brands and getting a more clear vision of our audience we can begin designing.

Once we’re able to fully understand who we’re designing for we use creativity and basic design principles to create winning designs.